Global sportswear manufacturer Puma is the main sponsor of the Israel Football Association (IFA), which includes six teams that play in Israel’s illegal settlements on occupied Palestinian land.
Puma derives great strength from publicising its corporate values – equality being key. Sponsorship of the Israeli FA conflicts directly with this. A boycott campaign can seriously damage the Puma brand, which we assume Puma would be keen to avoid.
In early 2019 more than 200 Palestinian sports clubs called on Puma to end the sponsorship deal and stop supporting Israel’s illegal land grabs. Puma’s response was a disappointing disinterest in taking a more moral position. Therefore RCIR together with PSC and PACBI launched a campaign to boycott Puma on 6 April 2019. It gained support from around the world and the international campaign kicked off on 25 June 2019 in over twenty nations worldwide.
In addition, Puma’s exclusive licensee in Israel is Delta Galil Industries, which has branches in illegal Israeli settlements. Delta is listed in the UN database of companies that are complicit in Israel’s illegal settlement enterprise.
United Nations rapporteur on human rights in Palestine Michael Lynk observed that Puma was flouting international law through its’ commercial relationship with activities in the Occupied Palestinian Territories.
RCIR expects to do this again. Read the PACBI website article calling for a boycott of Puma until it ends its support for Israel’s illegal land grabs.
Actions have taken place across the UK with emphasis in Manchester and London, where Puma has a flagship store. Details are given in the posts, in 2019 on 6 April, 13 April, 4 May, 15 June, 26 October, 7 December; and in 2020 on 8 February and 14 March. The Puma AGM will be on 7 May 2020 and we are calling for action before then.
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