PACBI gatecrashes PUMA’s #REFORM social media campaign

PACBI gatecrashes PUMA’s #REFORM social media campaign

The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) made the following appeal to its supporters at https://bdsmovement.net/puma-reform today:

Sportswear manufacturer Puma is the new sponsor of the Israel Football Association (IFA). The company replaced Adidas following an international campaign that targeted Adidas’s IFA sponsorship due to the inclusion of teams based on stolen Palestinian land in the IFA’s leagues and competitions.

More than 200 Palestinian sports clubs have now called on Puma to end its sponsorship deal and stop supporting Israel’s illegal land grabs. Let’s stand with them.

Today, Tuesday, October 16, Puma is launching its #REFORM campaign to drive social change.

Let’s tell Puma it can’t “encourage conversations around issues such as universal equality” while sponsoring teams in illegal Israeli settlements that push Palestinian families off their land.

Puma has enlisted athletes and artists committed to social change in its #REFORM campaign, including Olympic gold medalist Tommie Smith, who, together with fellow medalist John Carlos, raised his fist in protest of racial injustice at the 1968 Olympics.

Today, Puma is calling for people to post photos of themselves with raised fists.

Let’s thank Tommie Smith, WNBA player Skylar Diggins-Smith and rap artist Meek Mill for their commitment to social justice and urge them to make ending Puma’s sponsorship of Israeli settlement teams a priority for Puma’s #REFORM campaign.

Use the sample tweets and memes below with Puma’s #REFORM and #THIRDSALUTE hashtags. Together we can push for meaningful social change for all.

Thank you, #TommieSmith, @SkyDigg4 and @MeekMill, for your commitment to social justice. Please make ending @Puma’s sponsorship of Israeli football teams in illegal settlements on stolen Palestinian land a priority for the #REFORM campaign. #THIRDSALUTE https://bit.ly/2PB67tl

.@Puma can’t promote “universal equality” while sponsoring teams in illegal Israeli settlements that push Palestinian families off their land. #TommieSmith, @SkyDigg4 & @MeekMill, make ending this sponsorship deal a #REFORM campaign priority. #THIRDSALUTE https://bit.ly/2PB67tl

+200 Palestinian teams urge @Puma to end sponsorship of teams in illegal Israeli settlements on stolen Palestinian land. #TommieSmith, @SkyDigg4 & @MeekMill, stand with them. Make ending this sponsorship deal a #REFORM campaign priority. #THIRDSALUTE https://bit.ly/2PB67tl

We celebrate your commitment to social justice, #TommieSmith, @SkyDigg4 and @MeekMill. Please raise your fists for Palestinian rights. Make ending @Puma’s sponsorship of Israel’s illegal land grabs a top priority for the #REFORM campaign. #THIRDSALUTE https://bit.ly/2PB67tl

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