Palestinian sports clubs urge Puma to ditch its sponsorship of the IFA

Palestinian sports clubs urge Puma to ditch its sponsorship of the IFA

215 Palestinian sports clubs have written to the Israel football Association’s new sponsor, Puma, urging it to ditch the IFA due to its sponsorship of illegal clubs based on stolen Palestinian land.

This follows the jettisoning of the IFA by its former sponsor, Adidas, as reported last month.

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To: Bjørn Gulden, CEO of Puma

Cc: Management and Supervisory Board members: Michael Lämmermann, Lars Sørensen, Jean-François Palus, Jean-Marc Duplaix, Béatrice Lazat, Thore Ohlsson, Bernd Illig and Martin Köppel

10 September 2018

We are writing to urge Puma to end its sponsorship of the Israel Football Association (IFA) due to its deep complicity in Israel’s violations of international law and Palestinian human rights.

The IFA sponsors football matches in illegal Israeli settlements in the West Bank, as exposed by Human Rights Watch and other human rights organizations. There are six Israeli football clubs located in Israel’s settlements, on stolen Palestinian land, that Palestinians are not allowed to enter. Israel’s settlements contribute to serious human rights abuses and are a direct cause for restrictions on Palestinian freedom of movement, access to natural resources and ability to build homes and conduct business.

IFA’s involvement in Israel’s illegal settlements has been condemned by, among others, Wilfried Lemke, the UN special adviser on sport for development and peace, dozens of Members of the European Parliament (MEP), civil society and human rights groups and public figures from the world of arts and culture. Despite these global appeals, the IFA has decided to put politics above sports and refused to end its complicity.

As the main international sponsor of the IFA, Puma is lending its brand to cover up and whitewash Israel’s human rights abuses, including against Palestinian footballers. Palestinian players are routinely attacked, imprisoned and killed. They are denied the freedom of movement to attend their own matches. Palestinian stadiums have been bombed and destroyed. Israel even prevents Palestinians from importing football equipment and developing football facilities.

Puma’s sponsorship of the IFA legitimises and gives international cover to Israel’s illegal settlements. UN Security Council Resolution 2334 (2016) denounces Israeli settlements as “flagrant violations” of international law. The Office of the United Nations High Commissioner for Human Rights (OHCHR) is compiling a database of companies that do business in or with Israel’s illegal settlements as a practical step for accountability of complicit corporations. Puma’s sponsorship of the IFA would land it on this list based on the selection criteria. In addition, your sponsorship of the IFA, an entity with operations in the settlements, makes Puma complicit and may expose it to consumer-led boycott campaigns in the Arab world and globally.

According to your Code of Ethics, Puma is committed “to human rights and intend[s] to act as a socially responsible company” wherever it operates.

We urge you to abide by your Code of Ethics by withdrawing your sponsorship of the Israel Football Association (IFA) until it ends its involvement in Israel’s grave violations of international law and human rights abuses against Palestinians.


Al-Jalama Youth Club
Bruqeen Sport Club
Al-Sila Al-Haretheya Sport Club
Askar Youth center
Al-Arqa Youth Sport Club
Deir -Istiya Sport Club
Al-Teba Sport Club
Til sport club
Arraba sport club
Yasoof Sport Club
Ta’ank sport club
Al- Tadhamon Sport Club
Burqeen sport club
Kifl Hares Sport Club
Jaba’ Sport club
Bazarya sport club
Jalboun sport club
Masha Sport Club
Marj Bin Amer Sport Club
Duma Sport Club
Rumana Sport Club
Ebal Sport Club
Zaboba Sport Club
Asira ash-Shamaliya Club for Women
Silat Ad-Dahr Sport Club
Balata Youth Center
Tura Al-Gharbiya Sport Club
Employees Club- Nablus
Anin sport club
Ahli-Balata Sport Club
Al-Yamoun Youth Sport Club
Oref Sport Club
Anza Sport Club
Asira ash-Shamaliya Sport Club
Yabad Youth Club
Aqraba Sport Club
Faquoaa Sport Club
Asira Al-Qibliya Sport Club
Al-Jadida Sport Club
Qusen Sport Club
Qabatya Sport Club
Sarra Youth Club
Hilal Arana Sport Club
Palestinian Woman Club
Kufr-Than Sport Club
Beit Furik Sport Club
Fahma Sport Club
Burqa Sport Club
Kufr- Ra’i Sport Club
Qusra Club Association
Al-Fondoqawmiya Sport Club
Burin Sport Club
Maithalon Sport Club
Beita Sport Club
Barta’a Sport Club
Jabal Al-Nar Sport Club
Jenin-Camp Youth Center
Al Madina Club- Nablus
Ajja Sport Club
Central Valley Sport Club
Brothers Sport Club
Nablus Youth Club
Palestinian Young Women Club
Al-Qustol Youth Club
Tayasir Sport Club
Qaryout Club
Deir Abu Da’if Sport Club
Beit Dajan Sport Club
Al-Ahli Qalqilya Club
Al-Sawya Club
Jenin Sport Club
Al-Lubban ash-Sharqiya Club
Islami Qalqilya Club
Youth center No.1
Tubas Club
Yasid Sport Club
Azzun Sport Club
Deir-Sharaf Sport Club
‘Aqqaba Sport Club
Osarin Sport Club
Jayyous Sport Club
Hittin Sport Club
Tammun Sport Club
We are All Palestine Youth Club
Jeinsafout Youth Club
Sport Association Club
Al-Fara’a Youth Center
Sur Baher Jerusalemite Club
Kufr-Thilth Sport Club
Jurish Sport Club
Al-Raja’ for Development and Sport Association
Beit Surik Sport Club
Kufr Zibad Association Club
Samaritan Community Club
Deir Jarir Sport Club
Silwan Sport Club
Immatain Youth Sport Club
Madama Sport Club
Ahli- Al RAM Club
Kufr-Aqab Sport Club
Habla Sport Club
Umm Tuba Sport Club
Kharbatha Bani Hareth Club
Zeita Sport Club
Kufr-Jammal Sport Club
Jamma’in Sport Club
Qalandya Camp Youth Center
Kufr Al-Labad Club
Nabi Ilyas Youth Club
Beit Iba Youth Sport Club
Al-‘Oja Youth Club
Anata Youth club
Kufr-Qaddum Sport Club
Talfit Sport Club
Beit Sira Sport Club
Al-Ram Youth Club
Hija Sport Club
Al-Ta’awon Club for Persons with Disabilities
Kharbatha Al-Misbah Club
Islami Ramallah Club
Qarawat Bani Hassan Club
Biddu Sport Club
Sama Sport Club
Beit Almaqdes association for Arab Horses
Biddya Sport Club
Huwara Sport Club
Sharafat Sport Club
Arab Club -Beit safafa
Al-Zawya Sport Club
Majdal Bani Fadil Club
Al-Eizariya Youth Club
Shu’fat Sport Club
Deir-Ballut Club
Al-Musatqbal Club for People with Physical Disabilities
Aboud Sport Club
Alansar Jerusalemite Club
Sarta Sport Club
Salim Sport Club
Jericho youth Club
Islamic Youth Association Club-Al-Ram
Salfit Sport Club
Al-Awda Club for Persons with Disabilities
Zbedat Sport Club
Bethlahem Orthodox Club
Kufr Ad-Dik Club
Tulkarm Youth Center
Kufr –Ein Sport Club
Irtah Youth Sport Club
Hebron Youth Club
Alar Culture and Sport Club
Al-Ersal Sport Club
Al-Ramadin Youth
As- samu Youth Club
Deir Al- Ghusun Club
Arab Orthodox Cultural Club- Beit Sahour
Al -Fawar Youth Center
Bani Na’im Youth Club
Anabta Sport Club
Al- Sawahra Sport Club
Dura Youth Club
Al Shuyukh Youth Club
Tulkarm Cultural Sport Club
Ein Al Sultan Youth Center
Islami Bethlehem Club
Yatta Youth Sport Club
Qaffin Sport Club
Jaba’ Youth Sport Club
Nazlat ‘Isa Social Cultural Sport Club
Beit Awwa Youth Club
An- Nazla Ash- Sharqiya Club
An- Nuway’imah Sport Club
Susya Sport Club
Al-Arroub Youth Center
Thinnaba Sport Club
Bil’in Sport Club
The Capital of Birth Sport Club
Taffouh Sport Club
Shwayka Club
Bir Nabala Sport Club
Al-Siryani Club
Beit Kahil Sport Club
Nur Shams Center
Al-Quds Sport Club
De La Salle Sport Club
Al-Karmel Yatta
Ramin Sport Club
Dura Al-Qari’ Sport Club
Bethlehem Sports Club for the Disabled
Surif Youth Club
Far’un Sport Club
Islami Sur Baher Club
Salah Al-Din Sport Club
Halhul Sport Club
Bal’a Sport Club
Fasayil Youth Club
Al-Burj Youth Club
Sa’ir Youth Club
Beit Lid Sport Club
Social Youth Center – Shuafat Camp
Tarqumiyah Youth Club
Beit Ummar Youth Sport Club
An-Nazla al-Gharbiya Club
Shuqba Sport Club
Husan Sport Club
Rabud Sport Club
Attil Sport Club
Ni’lin Sport Club
The Palestinian Academy for Sport Talent
Wadi al-Nis Sport Club
Seda Youth Sport Club
Old City Youth Association
Baqa ash-Sharqiyya Club
Al-khader Sport Club
Iktaba Sport Club
Saffa Sport Club

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